NEWS RELEASE
Sept 17, 2021

SHORELINE: THE PADDLE AGAINST PLASTIC

• Shoreline: The Paddle Against Plastic follows the story of A Greener Future’s Executive Director, Rochelle Byrne, as she embarks on a 430km paddle journey across Lake Ontario releases on September 17, 2021  

• Documentary releases online a day before World Cleanup Day

• All funds raised from the film will go towards A Greener Future’s local water protection programs

TORONTO, ON – On Friday, September 17, 2021, A Greener Future releases their monumental documentary, Shoreline: The Paddle Against Plastic, which follows Founder and Executive Director Rochelle Byrne as she embarks on a 430km paddle journey across Lake Ontario to raise awareness about plastic pollution under the looming shadow of the COVID-19 pandemic.

Receiving Impact Docs Award of Recognition: Documentary Feature and Impact Docs Award of 

Recognition: Contemporary Issues/Awareness Raising in July, the documentary highlights the intersections between recreation and environmental stewardship, showing the impact just one person can make with enough determination.

Having done hundreds of litter cleanups along the shores of Lake Ontario, Byrne has seen the effects of plastic pollution on the lake firsthand. So when the pandemic stifled plans to run public litter cleanups in 2020, Byrne took to her paddleboard to try and make a difference.

To date, A Greener Future has picked up more than 2.6 million pieces of litter from the shores of Lake Ontario and beyond. With the documentary releasing one day ahead of World Cleanup Day, A Greener Future’s volunteers will be encouraged to continue their work in the month-long Butt Blitz campaign with the hard-hitting goal of picking up 1 million cigarette butts from across Canada throughout this September. 

Viewers wishing to host a community screening or educators to showcase the film in a classroom setting followed by questions and answers with Rochelle Byrne, please contact Rochelle at rochelle@agreenerfuture.ca.

To learn more about plastic pollution, local cleanup programs, and ways to support it, visit www.agreenerfuture.ca.

ABOUT A GREENER FUTURE 

Founded in 2014, A Greener Future is a non-profit organization whose mission is to work within local communities to promote environmental protection through organized litter cleanups, educational programs, and events. A Greener Future is committed to creating a clean, healthy environment for future generations. To learn more about A Greener Future, visit their website www.agreenerfuture.ca and see A Greener Future on Facebook and Instagram. 

MEDIA CONTACTS: 

Rochelle Byrne, Executive Director/Founder 
705-791-5358 | rochelle@agreenerfuture.ca 

Samantha Brewer, PR Assistant 
289-788-6454 | samantha@agreenerfuture.ca