PRESS RELEASE: Sustainable Fashion Takes Action: A Greener Future and 18 Waits for Plastic-Free July
NEWS RELEASE
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TORONTO, ONTARIO — This Plastic-Free July, A Greener Future, a local non-profit championing environmental protection, is partnering with popular Toronto menswear brand 18 Waits to shed light on the hidden plastic problem in fashion. This partnership aims to educate consumers about the environmental impact of fast fashion and empower them to make conscious choices. They are sharing about the impact of microplastics and fast fashion and partnering for a litter clean up in Toronto.
Beyond Plastic: Combating Microplastics and Fast Fashion
The fashion industry is a significant contributor to plastic pollution, particularly through synthetic fabrics that shed microplastics during washing. This Plastic-Free July, the focus goes beyond plastic bags and straws, highlighting the impact of fast fashion.
Fast fashion relies heavily on synthetic materials, often for affordability. However, this affordability comes at a cost – to our environment and wallets. This constant cycle of buying and discarding fuels overconsumption and microplastic pollution.
Taking Action Together
To further their commitment to a cleaner and more sustainable future, A Greener Future and 18 Waits are joining forces for a community litter clean-up event in Toronto.
The clean-up will focus on collecting plastic waste in Trinity Bellwoods Park highlighting the real-world consequences of plastic pollution and its connection to the fashion industry.
18 Waits: Champions of Slow Fashion
18 Waits stands out as a beacon of sustainability within the Toronto fashion industry. Their commitment to ethical and sustainable practices includes:
Small-batch production: 18 Waits avoids overproduction by focusing on small-batch runs, minimizing waste.
Local manufacturing: By manufacturing clothing locally, 18 Waits reduces their environmental footprint associated with transportation.
Natural materials: Prioritizing natural fabrics like cotton and linen eliminates microplastics from their clothing.
Solutions and a Call to Action
A Greener Future and 18 Waits encourage consumers to embrace a more sustainable wardrobe. Here’s how:
Invest in quality over quantity: Choose well-made garments from natural materials that will last for years.
Support sustainable brands: Seek out brands committed to ethical and sustainable practices.
Shop second-hand: Give pre-loved clothing a new life by shopping at thrift stores and
Together, we can make a difference. Let’s break free from the cycle of fast fashion and embrace a more sustainable future for our planet.
ABOUT 18 WAITS
Established in 2008, 18 Waits is a Toronto-based lifestyle brand built on the idea of timeless style and conscious consumption. We craft high-quality clothing locally, focusing on natural materials and exceptional craftsmanship. Our pieces are designed to become staples in your wardrobe, lasting for years to come.
ABOUT A GREENER FUTURE
Founded in 2014, A Greener Future is a non-profit organization whose mission is to work within local communities to promote environmental protection through organized litter cleanups, educational programs, and events. A Greener Future is committed to creating a clean, healthy environment for future generations. To learn more, visit A Greener Future at www.agreenerfuture.ca, on Instagram and Facebook.
MEDIA CONTACTS:
Katherine Roesler, Public Relations Manager
416-892-4187 |katherine@agreenerfuture.ca
Rochelle Byrne, Executive Director/Founder
705-791-5358 | rochelle@agreenerfuture.ca